11/19/2008
Professional suggestion for SEO beginners
THE LOOK AND FEEL OF YOUR SITE
Someone once said: "Don't reinvent the wheel!"
This is just as true for websites. Unless you are sure you have a relatively sophisticated audience DON'T use different colors for links. DON'T put stuff on pages where people won't find it.
A good rule of thumb: Go to the big Search engines - Google, AltaVista,Yahoo - and look at how they have laid out their pages. Look especially at the following:
The colors they use for text, hyperlinks etc.
The placement of the navigation links on their pages.
Bottom line - Everyone has been to Google or Yahoo or AltaVista. If your
visitors are likely to be 'Internet novices' by all means make your site mimic these sites. This way, you will be sure your visitors will feel 'at home' on your site.
SPAM
Whatever you do, DON'T SPAM. Some 南京短租房 people think Spamming is only when you send porn or Viagra adverts to someone by email. This couldn't be further from the truth. Spamming is any unsolicited email. If you don't have permission to send someone an email and you send an email it is SPAM. Plain and simple.
If you get accused of spam, not only will your web-host close you down, you most likely will find it hard to find another hosting company willing to host your site. Don't spam. It's not worth it.
LOOK FOR CLUES ON OTHER SITES
Use the search engines and visit other websites with similar themes to yours to get ideas of what do do. Often, just navigating someone else's site will give you a lot of inspiration.
NOTE: Do NOT take images from someone else's site 救生衣 or copy chunks of text to paste into your own. See that little copyright thingy at the bottom? That means "Copyright" ... not "Copy-rite". You can get yourself into nail file a whole lot of trouble if you use text and/or images from someone else's website without permission. Always ask. Most webmasters will be flattered and have no problem if you do.
IMAGES AND FLASH
Call me old fashioned if you want but I loath FLASH. It takes a whole lot of time to load, nail brush hogs precious bandwidth and doesn't add anything to the site. Some people love it but many avoid Flash pages like the plague. If you do use it, some people won't go past your welcome page. (Obviously there are exceptions to this. For example, if you have a graphics design site, because people have come for the graphics. A Flash intro might 'sell' your abilities very well).
If you have pictures, don't have massive pages with zillions of big images. This is a sure turn off for any visitor. Thumbnail the images in something like a table and have hyperlinks to each image on a separate page.
Also, Search Engines cannot read flash or Graphical images so even though 救生圈 your Flash may say a whole lot, it says a whole lot of nothing to the Search Engine.
NOTE, it's far more work to have the thumbnail images link nail tool link to HTML pages with the large images than to just link to the images directly but there is a payoff if you use the longer method: If you put each image on a separate HTML page, you can add Titles, text nail tip and META B TAGS to the HTML pages. You can't to this if you are simply linking to an image file. This gives you more credibility with the search engines and therefore a higher ranking. If you select your META TAGS carefully, you can achieve hugely improved search engine results.
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