RECIPROCAL LINKS

You put a link on your site to mine and I'll put one on my site to yours. Sounds fair doesn't it? Ha! but there's a catch!!

What if you are an honest Joe like me and believe the person on the other 明星代言 side is honest and you do your bit by adding the link to the other guys site but ... back at the ranch ...

S/he never adds the reciprocal link back to you. You've been had!
OR
S/he sends you and email saying "here's the page interlining with your link ..." but the page with your link is not linked from anywhere else on this person's site! You get it? Your link is on the other site but the page it is on can never be found on that site ... you've been scammed!
OR
S/he waits for 2 weeks then removes your link but you still link to him/her. Scammed again!

Reciprocal links are great and work very well because of the way search engines rank sites. However, they open to abuse. Use with caution.



GRAMMAR/SPELLING

Makwgh shwkefr yokep spkllpf corrgprtly!! A page full of obvious typos won't get you far. With all the spell checkers out there these days, there is no excuse for poor spelling. But spelling is only one part of the problem. The other major part is grammar. Carefully read the two sentences below. Both are identical except for the placement of a single comma:

Here lies my dearly departed Martha. In heaven is she, not in hell, this I know well.

Here lies my dearly departed Martha. In heaven is she not, in hell, this I know well.

While on the subject of spelling and grammar, don't forget that English 空气呼吸器 is not spelt (or spoken) the same 办证 all over the world. There is a vast difference between American English and British English spelling for example. It is not really important which spelling you decide to go with provided you are consistent.

Always keep in mind your intended audience when adding text. For example, the word 'Ketchup' is a common word in America but someone in South Africa won't know what that is because they call it 'Tomato Sauce'. There are hundreds of words and phrases we take for granted that either mean something completely different to someone from another part of the world 救生衣 or has no meaning at all.


SENTENCE STRUCTURE


Search engines are mathematical marvels that read the text on your site and combine it (not all of them) with your META TAGS. Some even integrate other HTML tags like the

,

tags. Have you ever wondered how when you search for something the Search engines actually find it?

You have a website about boats. You want to say this

"Buy our boats because they are the best in the West"

Not a bad start. But you won't get many point in search engine terms for your choice of words. a better way would be to be a little more verbose and use words that people will likely be typing into 保温服 the search Engines. I don't know much about boats, but something along the lines of the following would be better (assuming it was true of course)

"Shipley boats are delivered by helicopter to your doorstep. Pre-fueled and ready for ocean faring adventure immediately. Manufactured from highest quality Titanium, extracted from mines deep in Siberia. Shipley boats assures you 无极灯 of a consistently high level of cruising comfort all year round."

Do you get the point? Here's what the search engine "sees":

"Shipley boats" - your company name, appears several times. Telling the engine it's important,

You have used words like delivered, helicopter, pre-fueled ocean faring etc. All these words are potential terms someone using a search engine looking for boats may be using. Use them liberally, they will maximize your chances of being found.

THE LOOK AND FEEL OF YOUR SITE

Someone once said: "Don't reinvent the wheel!"

This is just as true for websites. Unless you are sure you have a relatively sophisticated audience DON'T use different colors for links. DON'T put stuff on pages where people won't find it.

A good rule of thumb: Go to the big Search engines - Google, AltaVista,Yahoo - and look at how they have laid out their pages. Look especially at the following:

The colors they use for text, hyperlinks etc.
The placement of the navigation links on their pages.
Bottom line - Everyone has been to Google or Yahoo or AltaVista. If your
visitors are likely to be 'Internet novices' by all means make your site mimic these sites. This way, you will be sure your visitors will feel 'at home' on your site.


SPAM

Whatever you do, DON'T SPAM. Some 南京短租房 people think Spamming is only when you send porn or Viagra adverts to someone by email. This couldn't be further from the truth. Spamming is any unsolicited email. If you don't have permission to send someone an email and you send an email it is SPAM. Plain and simple.

If you get accused of spam, not only will your web-host close you down, you most likely will find it hard to find another hosting company willing to host your site. Don't spam. It's not worth it.

LOOK FOR CLUES ON OTHER SITES

Use the search engines and visit other websites with similar themes to yours to get ideas of what do do. Often, just navigating someone else's site will give you a lot of inspiration.

NOTE: Do NOT take images from someone else's site 救生衣 or copy chunks of text to paste into your own. See that little copyright thingy at the bottom? That means "Copyright" ... not "Copy-rite". You can get yourself into nail file a whole lot of trouble if you use text and/or images from someone else's website without permission. Always ask. Most webmasters will be flattered and have no problem if you do.


IMAGES AND FLASH

Call me old fashioned if you want but I loath FLASH. It takes a whole lot of time to load, nail brush hogs precious bandwidth and doesn't add anything to the site. Some people love it but many avoid Flash pages like the plague. If you do use it, some people won't go past your welcome page. (Obviously there are exceptions to this. For example, if you have a graphics design site, because people have come for the graphics. A Flash intro might 'sell' your abilities very well).

If you have pictures, don't have massive pages with zillions of big images. This is a sure turn off for any visitor. Thumbnail the images in something like a table and have hyperlinks to each image on a separate page.



Also, Search Engines cannot read flash or Graphical images so even though 救生圈 your Flash may say a whole lot, it says a whole lot of nothing to the Search Engine.

NOTE, it's far more work to have the thumbnail images link nail tool link to HTML pages with the large images than to just link to the images directly but there is a payoff if you use the longer method: If you put each image on a separate HTML page, you can add Titles, text nail tip and META B TAGS to the HTML pages. You can't to this if you are simply linking to an image file. This gives you more credibility with the search engines and therefore a higher ranking. If you select your META TAGS carefully, you can achieve hugely improved search engine results.